Arctic Ice Energy Drink to Sponsor the #22 Fitz Motorsports Dodge in Six Nationwide Series Events
Posted: Friday, April 25th
Mooresville, NC – Fitz Motorsports announces that Arctic Ice Energy Drink, a product of Arctico Beverage, will be the primary sponsor of the #22 Dodge in six NASCAR Nationwide Series Events throughout the remainder of the 2008 season – starting this weekend at Talladega Superspeedway.
The #22 Arctic Ice Energy Drink Dodge will be driven by multiple drivers in six Nationwide Events, including a few NASCAR Sprint Cup regulars. In addition, Fitz Motorsports Developmental Driver John Freeman will make his Nationwide Series debut in the #22 Arctic Ice Energy Drink Dodge later this year. Freeman has been a part of the Fitz Motorsports lineup for two years, competing in the NASCAR Camping World Series.
"I'm excited to have Arctic Ice come on board to sponsor the #22 Dodge. We're committed to running strong each weekend in the #22 Arctic Ice Dodge Charger, and I look forward to the upcoming success with everyone involved," said team owner Armando Fitz
Additionally, Arctic Ice will be the co-primary sponsor for select races in the NASCAR Camping World Series, in which Smash Mouth lead singer Steve Harwell will be competing. Brandon Hinson of Hinson Sports Management and Anthony Huneycutt of MoviePlacement.com assisted in bringing the deal to Fitz Motorsports.
"It's important to us to bring the best marketing and image representation possible to a new product and brand. Fitz Motorsports has numerous opportunities to take advantage of, including a competitive team, a hot rookie driver, and a celebrity driver that can be used in marketing Arctic Ice. With Anthony's marketing abilities in the film industry, Arctic Ice will surely stand alone in a short time to come," said Brandon Hinson.
Arctic Ice Energy Drink is owned by restaurant and property entrepreneur William Becker – who brings over 30 years of experience from the food and beverage industry. Teaming up with Becker in management roles at Arctico Beverage are industry leaders, Gary Parker, President, Chuck Curcio, Vice President of Sales East Coast and Keith Bucky, Vice President of Sales West Coast – all three bring a proven track record and 45 years of combined experience in brand building, with such companies as PepsiCo, Coca-Cola, Red Bull North America and Gallo Wine Company.
"We look forward to energizing Fitz Motorsports, NASCAR, and all of our distributor and retail partners," said Arctico Beverage President Gary Parker.
Currently, Fitz Motorsports #22 Dodge sits 13th in NASCAR Owner Points, including a top-five and two top-ten finishes in nine Nationwide Series starts this 2008 season.
For more information contact:
Brock Williamson
SportsONE, Inc.
(813) 909-2121 Ext. 215
Cell: (813) 277-4271
Fitz/Supercuts Media PDF
